Facebook's Aggregated Topics Don't Look Promising
Facebook has made some new changes to the News Feed. But it’s not the unfiltered feed that was hinted at last week. Instead, Facebook has rolled out Aggregated Topic clusters that group News Feed...
View ArticleAnother Agency Claims Facebook Algorithm Changes
The social sky is falling. Claims have been popping up over the last couple weeks that Facebook has changed its EdgeRank algorithm, which determines what content shows up in users’ News Feeds, to the...
View ArticleClik here to view.
Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry
The great Facebook mystery of Fall 2012 may be on the precipice of a solution. Beginning in late September, a number of advertising executives claimed that Facebook had changed its EdgeRank algorithm,...
View ArticleClik here to view.
Facebook Rolling Out Pages-Only Feed
It’s going to be okay, Mark Cuban. You don’t have to worry so much about competing with fans’ friends to get your brands’ Facebook posts in front of them. Facebook’s created a new version of News Feed...
View ArticleClik here to view.
Facebook's Revamped News Feed Emulates Newspapers, Twitter
As Facebook users’ News Feeds become ever-more flooded with status updates, photos, article links, etc.—leading the average user to only see 16 percent of the content—Facebook has been presented with...
View ArticleClik here to view.
Marketers Puzzled Over Lack of Ads in Facebook's New Feeds
Many marketers gleefully anticipated that the content-specific feeds that Facebook was reportedly prepping would improve their ability to target ads. But when Facebook announced the new feeds on...
View ArticleSoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of Facebook’s touchstones after it rolled...
View ArticleMarketers Cheer Facebook's Reported Hashtag Adoption
Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network to incorporate...
View ArticleFacebook Exchange Rolls Into News Feed
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the...
View ArticleEarly Stats on How Facebook Exchange Ads Perform in News Feed
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook began testing...
View ArticleClik here to view.
Spredfast, Mass Relevance Unite Social Marketing Systems
Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan...
View ArticleClik here to view.
Facebook Goes Big With Right-Hand Rail Ad Redesign
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary...
View ArticleClik here to view.
Facebook Just Downgraded 3 Types of Spammy Posts
Facebook, in its constant News Feed vigilance, is now going after spam with its latest edict telling page administrators to end shady posting tactics just to expand their reach. This is yet another...
View ArticleClik here to view.
Ad Prices at Facebook More Than Doubled Last Quarter
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall...
View ArticleClik here to view.
LinkedIn Ads Can Be Tested and Targeted Like Never Before
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct...
View ArticleClik here to view.
Facebook Quietly Launches New Ad Policy
Facebook is toying with its News Feed advertising policy, possibly risking a backlash from marketers who are worried that repeated ads will raise auction prices and force advertisers to seek other...
View Article
